Marketing vs. Strategy: The Key to Getting More Clients in 2025
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I recently had a few strategy calls for some canine rehabpreneurs interested in our DFY Google Ads services, and during a couple of those calls I actually had to tell them that at this point in time running google ads should no be their priorityā€¦ why is that? Why would more leads potentially be detrimental to a canine rehabpreneur? Marketing will be the engine that will keep moving the business forward with new leads and new clients, but at the same time there is a difference between just focusing on marketing for results vs developing a strategy behind it. Listen to the full episode as we discuss:
- How to get over the fear of marketing despite the fact that we never learned anything about it in school or during or canine rehab certification
- The importance of switching our level of thinking from results to strategies
- Why there is a disconnect between business owners and marketing agencies
- How to develop a marketing strategy that allows you to raise your prices with customers who are happy to pay you
- The importance of having a long-term nurturing strategy for your leads and inquiries
We are now accepting applications for new canine rehabpreneurs who would like us to manage their Google Ads account, and you can fill out your application here. Once you submit the application then we will be in touch and later on will be able to select 3 new accounts for us to start helping as early as February of this year.
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
