From Showmanship to Strategy: What P.T. Barnum Can Teach Us About Business Today
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Most of us are familiar with P.T. Barnum due to movie "The Greatest Showman" with Hugh Jackman, and just from that movie alone there is already so many lessons that we can take away. However, as you start to read and learn more about P.T. Barnum and understand how ahead of his time he was you realize that there is a lot more to him beyond the movie which helps us understand how much of a visionary he truly was. For today's episode we discuss some of those business and marketing lessons there are still super relevant today, even though that all took place 150+ years ago!
Listen to the full episode as we discuss:
- The importance of us filling a gap in the market and how that applies to canine rehabilitation
- Why it is vital that we learn how to stand out from the competition so you can stand out in the market by offering something unique to an audience who has been looking for what you have to offer
- The importance of developing our "sales pitch" and learning how to communicate the value that we offer through both conventional and non-conventional ways
- The power of marketing and promotion when developing strategies that help you stand out from the competition
- Why we need to start to look at marketing and business with a different perspective than what it has been done in canine rehab as a whole, and the importance of adapting our strategies to both conventional and digital marketing strategies
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Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
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