From Clinician to CEO - Two Key Strategies for Canine Rehab Success
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
There is commonality amongst canine rehab therapists who are business owners and entrepreneurs: the fact that the majority of us actually never entered our profession with a goal of becoming a business owner. More often than not we have found ourselves in a situation where we have to become a business owners in order to make canine rehab work for us, but the challenge then becomes the fact that we have prepared ourselves to become a great clinician but never truly devoted enough time into learning the ins and out of business ownership.
I have shared my story before and that was exactly how I became a business owner back in 2017, and now that is the reason why I love help coaching and mentoring canine rehab therapists into understanding the business side of things so they can grow a profitable and successful canine rehab business of their own. During this journey I have found my passion in learning more and more about business, marketing, sales, operations, leadership, people management, and many other aspects of business ownership… and also through the years, both from my own learning and experience, I have found 2 key things that any canine rehab business owner and entrepreneur needs to keep in mind when it comes to achieving the success in business that they would like to achieve. Listen to the full episode as we discuss:
- Finding a business model that works for what you want and that can be profitable
- The importance in determining how you will structure your fees and how much you will charge for your services
- How marketing is where it all starts and how it can go beyond just attracting new clients
- Why the cost you try to save on marketing will actually cost you a whole lot more in the long run
- How marketing will be key to set yourself apart and for overall business success so you don’t have to rely on anyone else sending you
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
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1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
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