The fight or flight economy
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss how the economy has changed over the last couple of years and how that relates to the field of veterinary medicine and canine rehabilitation. More specifically, we discuss how something that might have worked before might no longer anymore as things have changed into a "fight or flight economy". Listen to the full episode as we discuss:
- The current state of veterinary medicine in terms of private equity acquisitions and new clinics opening
- How to manage the fact that pet owners might not be as willing to spend their money compared to the previous couple of years
- How to escape the race to the bottom in terms of lowering our prices in order to hopefully attract more customers
- The role of marketing and nurturing in this new "fight or flight economy"
- How to build that business model for your canine rehab business
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