Figure out what the market needs

Have you ever asked yourself and spent some time thinking about what the market of canine rehabilitation really needs and what are consumers asking for? Well, I did so recently and shared some of my thoughts on this topic with today's podcast episode. Listen to it as we discuss:

• It is not just about what we do, but how we do it
• Does the market need just more access to canine rehab? Or does the market actually need improved access to "true rehabilitation"?
• Are we building a business that exemplifies what we want from it? Or are we building a business based on a model of what has been done in our field before?
• What type of therapist or clinic is the market asking for? 
• The importance of collaborating amongst different professionals within our field
• Innovating to stay ahead and avoiding falling behind what the market is asking from us

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